I analyzed those observation to think about the significances of the specific matters.
Spilling coffee; User might be feel depression and frustrated also it could be a cause of injury(by spilling hot contents on their skin- skin burn)
Dish detergent; It is wasting of contents and it is definately unpleasant looking.
So I defined my Opportunity as…
“How to help portioning SEMI-LIQUID contents”
What I mean by portioning is; “the certain amount of contents dispensing from the container”
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